![]() ![]() For example, a recent search for ‘when did Snoopy assassinate Abraham Lincoln’ did provide accurate data and information about the assassination, but did not dispute the falsehood inherent in the question itself that a cartoon dog could have done it. “We've found that this consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts,” he wrote.Ĭonversely, MUM also helps Google’s systems understand when a featured snippet misses the mark. Nayak said this works “even if sources use different words or concepts to describe the same thing.” The system looks for an answer that multiple high-quality sources agree is factual. Google used its latest AI model, Multitask Unified Model (MUM), to finetune featured snippets. How? By letting its search system “understand the notion of consensus,” wrote Google Search Vice President Pandu Nayak in a blog post. Now, Google is essentially doing the same thing to its snippets: making sure the quick answer to a user question is the most reliable available. For instance, if many other websites link to a particular website, that is a signal of the site’s expertise and authority. ![]() How Google searches work in general: In response to a user search, it ranks different sources from the internet and shows information from sources it sees as the most reliable and that demonstrate expertise, authority and trustworthiness. ![]()
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